Fostering is no walk in the park, despite the irony. It requires diligent care, attention, and sometimes even waking up to feed a litter of kittens. PAWS had a variety of fosters, all with different needs. Whether they needed medication or a little extra love, it was clear our target audience had to be those with a little more time on their hands. Our target audience? Retirees, work-at-home warriors, singles searching for an outlet, and those looking to flake on dinner with their in-laws.

But what about execution? As a pro-bono campaign, we had to think outside of the litter box. In 2024, we launched “Foster Nights” at pet-friendly bars in Philadelphia. There, we could fully bring this project to print in the form of flyers, tearaways, coasters, table tents, and T-shirts. The best ROI? Every animal featured in these materials is available for foster care and/or adoption. Learn more about fostering at phillypaws.org/foster.