When Spotify brought Audiobooks to the table (low blow to Apple Music), everything changed, except people who thought audiobooks were “for the weak.” For most avid readers, reading a book that’s physically in your hand is an old habit that will never die hard. But what about the benefits of not having to do much except… listen to a story?
This is a tale of a mock campaign for people who have a hard time concentrating, but zero problem just listening. Don’t worry — there’s a happy ending.
Once upon a stream….
Copywriter: Caroline Khoury
AD: Andrew Flynn