When Spotify brought Audiobooks to the table (low blow to Apple Music), everything changed. Except people who thought “Audiobooks are for the weak.” For most avid readers, reading a book that’s physically in your hand is an old habit that will never die hard. But what about the benefits of not having to do much except… listen to the story?

This is a tale of how I wrote a campaign in my Copywriting II course at Temple University. Don’t worry — there’s a happy ending.